What is the difference between a headshot, a portrait, and a branding session?

May 3

Headshots - typically cropped closely, where the head takes up 60% to 80% of the frame. These are for LinkedIn, your company website, and published articles/books that are associated with you. Actor headshots require different posing and lighting, so as a photographer, I do typically ask what the photo is for so we can reach that goal.

Now, what is a branding session?

First of all, that is such a valid question because they can vary so much from photographer to photographer. For me, it can be a group portrait day with your team, a studio shoot with your products and props that represent you working, or a lifestyle shoot with no people at all. I help managers and owners develop a cohesive aesthetic concept for their visual brand and execute that plan. Every business is unique and deserves to communicate that value effectively to its ideal clients. I am open to hearing your budget requirements and tailoring agreements to meet both of our needs.

Portraits: You are looking to commemorate this time in your life or get the experience of an artist portraying your image. These are not just limited to Graduations, weddings, and newborns. Anybody can come up to me as a photographer and ask for a portrait for any reason - friendship, alternative life, and family milestones, just to make yourself feel good about yourself and have fun with someone guiding you through pose prompts! I’m all for it.

I hope you found this blog helpful to deciphering photographer lingo. Whether you are looking for professional photos or for a experience I hope you don’t hesitate to reach out!

Gabriela Berinstein

I'm Gaby, I love working with people who are building something of their own. Every day I meet entrepreneurs who inspire me to excel at my craft. I build relationships with all of my clients, and their success is my success. Our shoot may be over, but you will see and hear me cheering you on as you grow!

Most of the people who come to me don’t love being in front of a camera, but I lend them my posing guidance, wardrobe/styling advice, and positivity/connect them with my hair and make-up friends and we always come away with winning photos. I understand how vulnerable it can feel to put your image on the internet. My job is to make that process feel collaborative, fun, and efficient.

I’ve been photographing professionally since 2023, but I’ve been around artists my whole life. There was little chance I was going to become an accountant, but that said I love the challenge of being self-employed. I have gained confidence in my eye and creative voice through multiple passions including dance and music, which I do in my free time.

I’m also a small business owner, which means I understand the vulnerability of putting yourself out there. Taking good photos of different people every day means helping you feel comfortable and confident in front of the camera.

If you’re looking for branding photography that feels polished but still real — I’d love to connect!

https://www.GabrielaBerinstein.com